Social Media

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“We need to stop interrupting what people are interested in, and be what people are interested in.”

Craig Davis

Chief Creative Officer, Worldwide

J. Walter Thompson (the world’s 4th. Largest advertising agency)

According to a Forrester Research report, Social Media marketing spend is expected to increase at a compound annual growth rate of 34% over the next 3 years.

If you think social media is just about young kids talking about the latest fashions or what they had for lunch, then you are missing the point of one of the most effective and far-reaching marketing and branding channels to hit businesses in the last 60 years.

When TV first came into home, it allowed businesses to extend their reach beyond their local newspaper or the word-of-mouth traffic from their customers.  They could BROADCAST their message far and wide, and so they did.  “One-Way” communication was suddenly available, extending the awareness and reach of businesses beyond what was previously available.

When the Internet (and now Social Media) came onto the scene, businesses again took the same approach and BROADCAST their “message to the masses”…and therein lies the problem.

The Internet and social media platforms are not about BROADCASTING at all – they are about INTER-ACTING.  Sure, you can let people know what you have available, but….

“People don’t care (what or) how much you know,

until they know how much you care.”

That’s the essence of social media – finding those with whom you have an affinity (it could be common interests, people who like using your services or appreciate a deal, etc.), and connecting and interacting with them.

It’s also NOT about “how many” people you have “following you” – it’s more about the quality of the interaction with those who follow you.

“My customers are NOT on those things!

According to Pew Research Data form April, 2011, more than 164 million U.S. adults are Internet uses – which is 53% of the total U.S. population.  Odds are, your customers are “on there”

“But I don’t have the TIME to waste on Facebook for hours a day – and I don’t want my employees to do that either!”

 No problem – we’ve got you covered.  From establishing a company-branded presence on “The Big Four” (Facebook / Twitter / LinkedIn / Youtube), to helping you use time-saving tools and building a community on these, we will help you leverage these platforms in the most cost-effective way for your business.

Platforms that most businesses need to account for (or at least consider) – especially if they do business locally or geographically – include:

      ·         Facebook

      ·         LinkedIn

      ·         Twitter

      ·         Youtube

      ·         Google Places

      ·         Yelp

      ·         Foursquare

      ·         Angie’s List