Local SEO

20% of monthly Google searches are for local businesses (Google, April, 2010)

78% of Product Research and 66% of Product Purchasing is occurring online (Pe4w Research data, May, 2010)…and this trend shows no indication of slowing down.  If your business has any kind of geographic or regional focus, then you also need to optimize your content for those geographies…and while some of the rules and approaches apply, there are many other things you need to be aware of to make sure your prospects and customers find YOU, and not your competitors!

“For every $1 the U.S. consumer spends online, another $5 or $6 are going to offline purchases that are influenced by online research (MIT Technology Review, April 2005, “E-Commerce Gets Smarter”).

According to the NPD Group, 97% of consumers gather shopping information online, and of those 57% explicitly characterize their behavior as “Shop Online, Purchase Offline”.  Not only is this trend increasing, but customer are now frequently asking the opinions of others as part of their purchasing decisions.  When optimizing your website for your local / geographic-based business, things you need to consider include:

·         How many of your prospects have or use a mobile device (like a cell phone or an iPad) on a regular basis?

·         How many of your prospects are on a social media platform (like Facebook, Twitter or Youtube)?

·         Do any of your customers ask opinions of their friends or associates, before making a purchase/

·         Do any of your customers appreciate “getting a deal” in the form of a coupon, special offer or loyalty program?

If you answered “Yes” to any of these questions, then you should consider some of the service offerings on this page.  Click on any of them to learn more; together, these will provide your business with the foundation you need to get started, and you can disregard those you don’t need.  Don’t see what you’re looking for, or do you need something different?  Drop us a line and we’ll be glad to help you figure out what you need – even if you don’t get it from us.  We’re here to help!